BD ‘Explaining Design’
How long does a design take? When should you think about design details? What do you actually do when you design? What ‘style’ do you design in? Do you have a design process? Do you think about the engineering from the start? Can we work with you on the design? How did you learn to design?
These are some of the completely reasonable questions we have been asked by clients, especially around the early stages of a project. The fact is that design, especially the initial stages, can be – in fact should be – a little scary. You are moving from the nebulous nothing of the unknown, to a clear idea of where you are going. This process is complex and difficult to explain, which is fine if you are an enigmatic artist, but slightly more difficult if you are a collaborative member of a design team who expects to get paid regularly.