Arts & culture projects
Location: Croydon, London, UK
Client: Croydon Council
Timescale: Shortlisted competition entry in July 2017
Size: All installations 40 m2
This is our shortlisted entry for the Croydon iStreets competition in 2017, developed in collaboration with the Rise Gallery, Connected Space and Lighting Partners to create a fusion of art, architecture and technology.
The Croydon Dragonfly is a proposal for a series of bold wayfinding installations that inject interactivity into Croydon’s public space and stitch together the existing streetscape. The installation constitutes an interactive urban periscope which enables users to find out about Croydon’s future through AR overlays, presenting high level mixed reality views where one can hover and zoom into different locations within the borough. Artistic content will create an interpretive description of future developments, unravelling the unique now and exciting future of the surrounding streets. In the evening, the mixed reality content will be broadcast and projected onto the street facades, animating the buildings with textural lighting and projection mapping.
The Croydon Dragonfly creates a new interactive beacon, a symbol of progress for the community and a concept that embraces Croydon’s bid to be the Borough of Culture. It would become instantly recognisable throughout London and the world as a leading contemporary interactive-structure, synonymous to its local surroundings and the people who embrace it.